Helping clients find their voice, based on evidence and insight
Clients and Projects
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PRCA
The PRCA represents agencies and in-house teams in the PR and communications industry. Working with their global team, I produced a set of reports covering Africa, MENA and APAC as part of their Pitch Forward campaign to improve the pitching process.
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Comic Book UK
Comic Book UK represents publishers in the UK comic sector, helping to grow the industry and maximise the economic impact of comics here and in export markets. Working with CBUK’s leadership, I carried out a set of stakeholder interviews and background research to help them establish their policy and campaigning positions.
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Giftcard and Voucher Association
Representing the retail, employee benefit and infrastructure parts of the sector, GCVA is a member body which includes some household names. Producing research and engagement materials, I supported their #Giftcard500 initiative which campaigned for changes to tax thresholds to benefit individuals and the sector.
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GENERATOR
GENERATOR is the music development agency for the North East, and campaigns to support artists and the music industry across the North of England. I produced an organisational narrative for GENERATOR, which helped establish their purpose and align how they spoke about their programmes with policymakers. I’ve since backed this up with advice, and speechwriting for the organisation’s leadership.
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Sir Bobby Robson Foundation
Working with Newcastle Hospitals Charity, I drafted a case for support to be used with trusts and high net worth individuals to encourage them to back an ongoing major project. This included looking at the impact of the charity across its history, the potential from a new facility, and speaking with experts, patrons and supporters.
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Castle Peak Group
Castle Peak is an executive search firm which specialises in diversity and inclusion. I worked with Castle Peak’s founder to establish key messages and evidence points ahead of the firm’s launch, as well as leading on research projects and papers helping unlock opportunities in the housing sector.